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Author: Heather Iacobacci

Humanize Your Website with Quality Content

September 17, 2020 Heather Iacobacci

You’ve got your website built. You have your layout done, color scheme taken care of and pretty images scattered throughout.…

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The Value of a Content Audit

July 7, 2020 Heather Iacobacci

What is a Content Audit? At its core, a content audit is a qualitative analysis on all indexable content on…

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What’s on Your Page? The Importance of Quality Content

June 30, 2020 Heather Iacobacci 1 Comment

Let’s talk more about content, or rather the importance of quality content on your page – whether it’s your website…

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Content and the Buyer’s Journey

April 23, 2020 Heather Iacobacci 1 Comment

Let’s Talk About Content In my article, Why Your Content Matters, I talk about the importance of great content for…

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Why Your Content Matters

March 13, 2020 Heather Iacobacci 2 Comments

What is Content? Content is what you’re reading right now. It’s the social media posts you liked, shared or hearted…

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10 Tips for Social Media Writing

March 9, 2020 Heather Iacobacci 2 Comments

When it comes to social media it’s important to separate your personal accounts from your business accounts. This holds true…

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Social Media Grammar – Check Yourself

Heather Iacobacci 2 Comments

Social Media and Grammar You may think grammar, spelling and punctuation aren’t as important when it comes to your social…

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Social Media Writing – 6 Rules to Break

March 6, 2020 Heather Iacobacci 2 Comments

Grammar rules, you know you’re supposed to follow them, but sometimes you can break them.

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