Social Media Portfolio

International Realtime Court Reporting Institute

Hired to take over Facebook and Instagram social media content and image creation for the International Realtime Court Reporting Institute.

Red Shoe Crew Arkansas

Created social media content, images, and content calendar for a non-profit organization – Red Shoe Crew Arkansas – to help grow their reach, engagement, and membership.

Blue Cross of Idaho

As the social media strategist, I helped breathe life into previously dark social media channels and implement a social media plan and strategy that did not exist. This new direction involved creating new workflow processes, overseeing content creation and development, and expanding the overall reach and engagement while building a social media team of close-knit team players.

In addition to writing the content and developing a content calendar to support various divisions in the company, I successfully implemented a customer service triage dedicated to assisting with questions and comments through the social channels.

Central Arkansas Ophthalmology

Hired to take over the creation of social media assets for Facebook to drive engagement, provide education, and increase clientele for both the ophthalmology clinic and optical department.

All For Kids Pediatric Clinic

Took over the role of social media content development for a local pediatric clinic. Created copy and images, oversaw the content calendar, and scheduled out posts for Facebook and Instagram with the goals of increasing engagement, providing quality information, and reaching new patients.

Arkansas Blue Cross and Blue Shield

After researching and demonstrating the ROI of social media to the executive committee, I successfully launched the social media efforts and strategies for the largest health insurance company in the state. I developed the social media strategies, maintained content calendars, led a team of writers and designers, and managed paid Facebook ad campaigns.

Additionally, I monitored social media accounts, working closely with customer service to quickly assist with social media inquiries, complaints, or issues, triaging to the appropriate teams. I scheduled a social media team service calendar so that all social channels were listened to 24/7, including holidays.

USAble Life

Managed the content calendar, copywriting, and scheduling for USAble Life’s social media channels – Facebook and LinkedIn. Worked with designers for image creation.

SixtyOne Celsius

Worked with a digital marketing agency – SixtyOne Celsius – to write copy for a client’s Facebook account. I oversaw the content calendar and scheduling of all posts.

UX4Sight

Wrote social media posts for UX4Sight, a UX consulting firm. Oversaw the content calendar, image creation (initially, then later worked with a designer), and scheduling for Facebook, Twitter, and LinkedIn.